Optimize Your SEO and Stay Ahead of the Pack
Even though there are changes in the way that we work with SEO today, one still has to find ways to optimize their site’s SEO and to keep ahead of the competition. The following are some simple tips that can help you get started.
Optimize Titles for SEO on WordPress Pages and Posts
Your page’s title and the post title of the content that you place on WordPress are very important when it comes to people finding you via the search engines. First, consider the title of the page. Having a page title that includes one of your keywords is a good idea, but you have to go beyond using keywords just in your page names. Consider the title of all of the posts that you have.
Image Source: Pixabay
They should often contain some type of keyword that you use frequently. You do not have to do this on all of the posts, as the titles can start to feel a bit stilted if you do. However, you will be able to use keywords in many of your post’s titles naturally. If you can, put the keyword earlier into the title. When people find the article in the search engines, the keyword is going to jump out at them immediately, and they will be more likely to click on the link.
Keeping Your Content New and as Interesting as Possible
One of the keys to getting a good SEO ranking today is having new content that you can place on your site regularly. The days of static sites that were jammed with keywords are gone, and now you have to be able to provide quality content for people. This means two things. You have to have new content on a regular basis, and you have to make sure that the content is somehow useful to readers.
With the need for more content, you could find that you don’t have time to do all of the writing on your own. Many companies are now using professional writers, and guest bloggers, to take care of the need for the extra content. Of course, any content that you put on your site should have relevance to your focus and it should have some type of value to visitors. Repetition happens often in the case of niche sites; but you should try to find some interesting angles whenever possible.
Those who find that they need SEO help can contact professionals who will be able to get their site into shape. Using WordPress premium themes, hiring pro writers, and using social media are all beneficial.